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Play’n GO Blitzways Q&A - Magnus Olsson, Play’n GO Chief Commercial Officer

7 Feb 2025

Chief Commercial Officer of Play'n GO, Magnus Olsson, speaks to NEXT.io about the innovative new Blitzways™ mechanic.

Blitzways Quote - Magnus Olsson

Tell us about Play’n GO’s new Blitzways™ mechanic. How does it work? 

Blitzways™ is Play’n GO’s latest innovation in dynamic slot gameplay. The mechanic is designed to evolve the way players interact with payways. At its core, Blitzways™ is an advanced variation of dynamic payways, offering up to 16,807 ways to win in a way that engages players with each spin. Unlike standard payways, where symbols simply need to land adjacent to one another, Blitzways™ introduces an element of unpredictability by combining cluster mechanics, sticky multiplier Wilds, and a dynamic reel structure where each reel can contain between 2 and 7 symbols. 


One of the standout features is the way wins cascade and interact. Winning clusters must spread across at least three reels, ensuring that every win feels meaningful. Once a winning cluster is formed, it leaves behind Sticky Wilds—a feature that instantly boosts player engagement and retention. These Wilds are not just placeholders; they gain multipliers if they contribute to subsequent wins, creating a compelling cycle of anticipation and reward for players.  

Legacy of Gems Blitzways™ screenshot
Legacy of Gems Blitzways™ is the first title to feature this innovative mechanic

Blitzways™ is not just a new mechanic; it’s a significant evolution of the grid slot and Dynamic Payways formats. We’ve taken the elements that players love—dynamic reels, unpredictable outcomes, and high-energy gameplay—and refined them into a truly modern, fast-paced experience.  

 

Where did the idea come from and how long did it take to develop?  

Play’n GO has always committed to pushing the boundaries of slot mechanics. We are the pioneers of grid slots in the industry, and have always looked for ways to innovate on that mechanic. We constantly analyze gameplay data, customer feedback, player preferences, and market trends, and one clear insight stood out- players enjoy unpredictability, while appreciating some level of familiarity.


That in and of itself presents an immense challenge: how do we create something entirely fresh while keeping it intuitive enough that players feel at home from the first spin? We were already familiar with Dynamic Payways, and we wanted to freshen up the genre, to reiterate our commitment to constant innovation and development.  


This development took a considerable amount of time; we went through multiple iterations to ensure the mechanic delivered the right balance of excitement and accessibility. It wasn’t just about adding more ways to win—it was about engineering a system that dynamically shifts, creating a sense of momentum that players can feel in the moment.


From the initial concept to its full realization, Blitzways™ was over a year in the making. We fine-tuned every aspect, from symbol distribution to the behaviour of the Sticky Wild multipliers, to make sure it delivered a truly next-generation slot experience. 


Blitzways™  Mechanic
Play'n GO's Blitzways™ Mechanic

Is there a growing demand among players for new mechanics like this one? 

Without question. The online casino gaming landscape has evolved dramatically in recent years, and we’re seeing a clear upward shift in player expectations. Today’s players are looking for deeper engagement, more variety, and mechanics that introduce new layers of strategy and excitement. Modern day slot games are more akin to AAA video games than their traditional reach-and-pull predecessors. We’ve spoken before about our commitment to crisp graphics, carefully crafted soundtracks and music, engaging themes and storylines, and world-class game mechanics.  


Blitzways™ responds directly to this demand. Players no longer want passive experiences; they want mechanics that give them a sense of progression and control. By introducing Sticky Wild multipliers that build over time, Blitzways™ taps into that need for sustained excitement and gives players a reason to keep spinning. 


This mechanic is also a great addition for operators looking to diversify their suite of online casino games. In an industry where new mechanics can often feel like very slight variations of existing concepts, Blitzways™ is a meaningful evolution that will help drive engagement across multiple demographics. It’s the redefinition of a trend, as opposed to the continuation of one- a hallmark of Play’n GO throughout our history.  

 

Does the mechanic give slot games higher or lower volatility?   

By design, the Blitzways™ mechanic itself leans towards a medium-to-high volatility experience. 

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Blitzways Quote - Magnus Olsson
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