“We believe suppliers absolutely have a duty of care for the players, and we choose to focus on entertainment, fun and quality – that’s in our DNA.”
Play'n GO CEO
At Play’n GO we are all about entertainment. And with that comes a built-in commitment to take our social responsibility seriously. Be it through collaboration with our partners, regulators or research bodies, the way we approach our content design or how we promote and live safer gambling in and outside of our business - we always do our best to be at the forefront as a supplier to prevent gambling from becoming harmful and to play an active role in raising industry standards.
Understanding and continuing to learn about the causes for gambling harm and how minors can be best protected, making data-driven decisions and offering innovative solutions which go beyond what may be required by local regulations to bolster our partner’s safer gambling controls are key to this. And our partners can trust us to deliver. All our games for example come equipped with game play limits and in-play timers that, once activated by the casino operator and set by players, provide an in-game message letting players know that they have spent the time they wanted to spend playing or that they have reached their predetermined limits.
In addition, we safeguard our approach by ensuring good safer gambling governance. We have a Safer Gambling Council consisting of representatives from different departments, dedicated roles coordinating and overseeing our safer gambling approach and safer gambling is lead from the top.
Our CEO and Co-Founder, Johan Törnqvist, spoke recently on the importance of being a responsible supplier: