Play’n GO Celebrates Record-Breaking Launch with Book of Dead GO Collect
3 Mar 2026
Play’n GO is proud to announce that Book of Dead GO Collect has delivered record performance across players, bets, and GGR in regulated markets worldwide.
Another standout moment to a portfolio built on long-term performance, the new Book of Dead title’s performance underscores the enduring appeal of the Swedish gaming giant’s legendary IP
2 March 2026 – Play’n GO is proud to announce that Book of Dead GO Collect has delivered record performance across players, bets, and GGR in regulated markets worldwide.
The title was released on 26 February and is an evolution of the iconic Book of Dead franchise – widely regarded as the world’s most iconic and influential online slot.
This standout success of Book of Dead GO Collect underscores the enduring strength of both the Rich Wilde universe and the industry‑leading craftsmanship that defines Play’n GO games.
The performance of Book of Dead GO Collect reinforces Play’n GO’s position as the leading supplier of entertainment‑driven iGaming content.
Ebba Arnred, Chief Marketing Officer of Play’n GO, said:
“Ten years after Rich Wilde first stepped into the tomb, Book of Dead still commands the biggest stage in regulated markets – and GO Collect proves why. “This launch didn’t just break records; it showed that truly great IP doesn’t age, it evolves. When you pair world‑leading game innovation with a franchise players already love, you get this level of unstoppable commercial momentum.”
More than a decade after Rich Wilde first appeared, player appetite for the Dead series remains unmatched. Which is a testament to both the franchise’s cultural relevance and Play’n GO’s continued ability to evolve beloved IP without losing what makes it special.
The launch was supported by one of Play’n GO’s most ambitious marketing efforts to date. Months of pre‑release excitement were driven by:
Comic‑book‑style artwork inspired by the franchise’s adventurous tone
A never‑before‑seen Sand Art installation, creating a striking physical centrepiece for the campaign
A limited‑edition Rich Wilde Brickbuild figurine, produced as a collectible tribute to the franchise’s 10‑year legacy
