Play’n GO are teaming up with Swedish hockey champions the Växjö Lakers to turn this October pink, in order to help and support the Kronoberg Breast Cancer Association, which works to help with the development and research into fighting breast cancer.

The charity also offers support and counselling to the victims of breast cancer and their families during their times of need.

Both Play’n GO and Växjö Lakers will be taking part in a number of activities to help promote this worthy cause; the Lakers will be playing in pink Play’n GO branded helmets for all of their October matches; girlfriends and wives of the team will be selling bracelets during home matches, with the proceeds going to the charity and the team will be auctioning of various items as well. Whilst Play’n GO will also be hosting various activities in their Växjö offices to aid the effort.

This is an extremely worthy cause and we’re proud to be doing our bit…we are game to make October pink!