25 September 2025 – Play’n GO introduces Bullion Xpress, a Western-themed slot where players chase fortunes aboard a mythical train, guided by chance and the relentless pursuit of wealth. Bullion Xpress invites players to an enigmatic land where steam and steel reign supreme, and a legendary locomotive thunders through dusty landscapes on rails of fate rather than steel. Combining steampunk aesthetics and a touch of Western charm, Bullion Xpress offers both visual splendour and compelling gameplay, setting the stage for players eager to test their luck on the ever-moving rails of destiny. Bullion Xpress engages players with innovative features such as the M-Counter, which cleverly aggregates multipliers from landed symbols, amplifying potential winnings significantly. The game excels in keeping momentum high, even on non-winning rounds, with Fortune Frenzy turning quiet spins into lucrative surprises, rewarding persistence and timing. Additionally, Bonus Blitz transforms gameplay with expanded reels and interactive carriages, directly tying player choices to tangible rewards, amplifying excitement and engagement. Fans of Play’n GO’s richly detailed, narrative-driven slots such as Colt Lightning Firestorm and Golden Colts will appreciate Bullion Xpress’s similarly immersive experience. With its mechanical grandeur, Western-themed visuals, and a sophisticated narrative, the slot offers a familiar sense of depth and complexity, particularly appealing to players who enjoy combining strategic gameplay with visually rich storytelling. Magnus Wallentin, Games Ambassador at Play'n GO, said: "Bullion Xpress encapsulates everything Play’n GO stands for – visually stunning, feature-rich gameplay that rewards strategic play. The Bonus Blitz and Fortune Frenzy features exemplify our commitment to innovation, providing dynamic ways for players to engage and win." Bullion Xpress promises to captivate both seasoned players and newcomers with its sophisticated mechanics, intriguing narrative, and high-stakes gameplay – all aboard for fortune.

In another first for the gaming giant in its 20th anniversary year, Play’n GO has extended its brand to the world of fashion with the drop of its first premium collection now available on playngoshop.com 24 September 2025 – Play’n GO, the world’s leading casino entertainment provider, has today announced that the next extension of the globally recognised brand, Play’n GO Shop, is now live.    The new fashion brand, Play’n GO Shop, launches with a curated and bespoke capsule collection called ‘Gear Up and GO’ that features classic characters and games titles from Play’n GO’s industry-leading portfolio of intellectual property.    Play'n GO fans can expect regular drops of both wearable and collectable items to coincide with seasonal changes, major game launches, retrospective items, music collaborations and more.    Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “Play’n GO is an entertainment brand that lives at the intersection of gaming, music and fashion. The launch of Play’n GO Shop is the perfect complement to our other brand assets.  “The connection between music and fashion is well known – both are powerful expressions of identity and creativity and have long been a driver of cultural relevance.  “With Play’n GO Shop now taking its place alongside our rapidly growing Play’n GO Music brand, our characters and games will now have further room to reach new audiences.  “We couldn’t be more excited about Play’n GO Shop and have big plans for the future – the sky is truly the limit. And to all of those Play’n GO fans who email us every single day asking where they can buy a Garga...stay tuned!”    Play’n GO’s previous brand extension, Play’n GO Music, launched in late 2023. Artist collaborations on both in-game and bespoke music, in addition to driver playlists with the MoneyGram Haas F1 Team, have seen hundreds of thousands of views and streams across YouTube and Spotify to date. Major projects such as recording the in-game music for Play’n GO’s title Hugo Legacy  live with the Czech National Symphony orchestra garnering both award-wins and significant acclaim within the industry.    To find out more about Play’n GO Shop, please visit www.playngoshop.com

18 September 2025 – Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities. Inside her shadowy castle laboratory, the eccentric doctor – equal parts brilliant and bizarre – is moments away from success. Lightning dances across Tesla coils, strange bulbs flicker with colour, and each spin builds towards a shocking breakthrough. At the centre of the chaos is the Monster Wild. It’s not just a symbol – it’s a scene-stealer, shifting positions, stretching across reels, and multiplying wins with raw energy. These Wilds can even combine their powers, filling the screen with movement and mayhem. Add to that a Power Up feature that delivers sudden prizes, and a Free Spins mode where stacked effects can keep the game alive with electricity – and the result is a slot packed with spark. The visual style draws inspiration from retro horror comics, fusing dramatic shadows and hand-drawn details with neon bursts. The monochrome lab, oversized coils, and lively symbols create a world that’s both eerie and entertaining. Magnus Wallentin, Games Ambassador at Play’n GO, said: “Lab of Madness It’s a Wild! gave us a chance to mix sharp design with surprising features. It’s got humour, heart, and just enough madness to keep players coming back for more.” Between quirky characters, energetic gameplay, and a fresh twist on a classic tale, this is one experiment you’ll want to see through to the end.

11 September 2025 – Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™. Set on a tiny, enchanted planet spinning through the cosmos, this 5x5 cascading slot introduces a whimsical new character through narrative-led gameplay. While the storyline gently evokes fables of solitude and curiosity, it’s the inventive Treasure Turn™ mechanic that keeps the reels in motion. The signature Treasure Turn™ feature rotates the entire reel 90 degrees counter-clockwise after a win, sliding symbols into new positions before cascading continues. This unusual twist opens unexpected opportunities with each move, especially when large 2x2 symbols drop in. These oversized icons don’t just take up space – they crush smaller symbols beneath them to build multipliers, combining narrative weight with mechanical purpose. Occasional meteor and starfalls bring Wilds and destruction to the reels, offering controlled chaos that suits the game’s dreamlike setting. Fans of Play’n GO’s more character-led stories – like the Moon Princess or Tales of Asgard series – will find a similar tone here. Yet Rosy Orbit Treasure Turn™ is its own creation, with its gentle pace and cosmic visuals complementing the more strategic gameplay of its cascading feature. Magnus Wallentin, Games Ambassador at Play'n GO, said: “We’re always exploring new ways to enhance gameplay, and the Treasure Turn™ mechanic lets players engage with the slot world in a more dynamic, spatial way. It’s an entirely fresh spin – quite literally!” Play’n GO has delivered a poetic yet potent game where movement, story, and design orbit one another seamlessly.

4 September 2025 – Play’n GO deepens its mythological portfolio with Rise of Olympus Extreme, a supercharged follow-up to one of its most enduring grid slot titles. Following the popularity of the original Rise of Olympus, this new release expands the celestial stakes with enhanced mechanics and visual polish. Returning players will reunite with the mighty trio – Hades, Poseidon, and Zeus – who now command more formidable powers in a refined 5x5 cascading grid. With a maximum potential win of 15,000x the player’s bet and high-energy gameplay, Rise of Olympus Extreme harnesses divine wrath and reward in equal measure. The game’s signature Hand of God feature returns with added punch, activating random modifiers depending on the ruling deity. Players can witness symbol transformations, wilds added to the grid, or entire sets removed – building tension between spins. A dynamic multiplier now escalates with every cascade, and fully clearing the grid unlocks an instant payout worth 20x the total bet – multiplied again by the active multiplier. The Wrath of Olympus feature remains a core mechanic, now supercharged to deliver a powerful trio of effects in sequence, followed by player-chosen Free Spins with up to x1000 multipliers. Every mechanic underlines Play’n GO’s commitment to rich gameplay layered with choice and spectacle. This release builds directly on the legacy of the original Rise of Olympus – one of Play’n GO’s most celebrated grid titles – and sits alongside Gates of Troy and Divine Showdown in its mythological canon. Players drawn to grid-style games with narrative depth and escalating rewards will find Rise of Olympus Extreme both familiar and fresh. Magnus Wallentin, Games Ambassador at Play’n GO , said: “Rise of Olympus has always been a fan favourite, and with Extreme, we’ve turned the dial on every aspect – bigger multipliers, deeper features, and more strategic choice. It’s a game worthy of the gods.” Mythology meets momentum – Rise of Olympus Extreme delivers a thunderbolt of innovation for grid slot fans.

2 September 2025 – Play’n GO returns to its molten jungle realm in Fire Toad 2 – the long-awaited sequel to the 2021 fan-favourite slot. With evolved mechanics, transformative features, and a fresh layer of visual polish, Fire Toad 2 builds on its predecessor’s charm while igniting new paths to amphibious fortune. The volcanic pools have reignited, and the fire-backed toads are ready to evolve once more. Set across five reels and boasting 1,024 payways, Fire Toad 2 centres on the metamorphosis of its radiant reptilian cast. Players will witness shifting symbols, unexpected splits, and fiery finishes as they tap into ancient, bubbling energy. Designed for those who enjoy impactful decisions and visually engaging play, this sequel introduces the Inferno Spins mechanic – a final burst of action where locked Toads on glowing Golden Lilypads can split for a dramatic finale. The Toad Upgrade feature, triggered by landing two Scatters in the base game, reinforces the theme of evolution, powering up symbols mid-spin for greater potential. Fire Toad 2 also features a choice of two Free Spins modes: players can either build momentum through a longer upgrade trail or begin at peak transformation with fewer spins and only the most rewarding Toads in play. In either mode, reel three is always lit with active Golden Lilypads, enhancing symbol combinations. This sequel deepens the rich world of the original with vibrant artwork, layered animations, and a narrative of growth. From glowing lily pads to crowned fire-frogs, every detail supports the game’s theme of fiery transformation. Magnus Wallentin, Games Ambassador at Play'n GO, said: "We wanted to take what made Fire Toad stand out and turn up the heat – literally. Fire Toad 2 rewards fans of the original with deeper features and more ways to play. Inferno Spins are a real standout." With evolved features, stunning visuals, and a familiar yet fresh identity, Fire Toad 2 delivers a game experience that’s both powerful and playful.

1 September 2025 Building trust and guaranteeing the highest levels of security is now table stakes if you want to have a regulated market presence, says Rune Ören Skarphagen, Head of Security & Privacy at Play’n GO. For iGaming businesses up and down the value chain, trust is perhaps the most important strategic asset. Without it, everything else very quickly falls apart. As the Head of Security at Play’n GO, the world’s leading supplier of casino entertainment products to regulated markets, it’s my job to maintain and strengthen this trust with both our partners and the end users. We understand the significance of trust better than most. Gambling is an industry built upon rapid data flows. It’s also one where users value privacy and security extremely highly. That’s a challenging backdrop against which we must also build trust and deliver large volumes of content to hundreds of partners across dozens of regulated markets. Of course, Play’n GO has never taken the easy route. When we talk about our commitment to building a sustainable future for iGaming, security is an essential part of this. Security and licensing We’re active in more than 35 regulated jurisdictions around the world, and we’ve spotted an increasing trend among them. Security, in many different forms, is now an explicit expectation of the licensing framework in a growing number of markets. This makes absolute sense. A licence is only as strong as the security provisions underpinning it, and if regulators cannot be sure that players’ data is protected and systems are robust, then the rest of the conversation soon becomes irrelevant. Europe’s GDPR has clearly been a catalyst, not just within the bloc, but in fact across much of the world. Regulators in Europe, North America, South America and beyond now demand demonstrable compliance with data protection rules, breach notification protocols and secure hosting standards. Many require the appointment of dedicated data protection officers. These are no longer optional, or sales talking points, but rather prerequisite for market access. No operator, supplier nor B2B partner can expect to build a lasting footprint in regulated gambling without being able to show, transparently and consistently, that their security framework not only meets but exceeds these obligations. Smart business, not box ticking So, how do we go about meeting these standards? The first step is internal policies, including protocols that must be put into place. But this is as much about fostering a culture as it is meeting specific requirements. As we’ve seen in regulated jurisdictions around the world – with the UK, Sweden and the Netherlands being just three recent examples – there’s a clear shift both in the rules we must operate under and the public sentiment towards our industry. This is why we’ve always felt box ticking can only take you so far. Instead, we’re cultivating a mentality that puts security, data protection and sustainability at the heart of everything. We call it Trust by Design, and it extends well beyond our security measures and technology. It involves thinking about trust at every stage of the process, from the beginnings of game design, through development, marketing and roll-out to operator partners. It’s also a question of demonstrating that our understanding of trust goes beyond keeping a player’s data safe. A big part of why Play’n GO has become such a trusted name in our sector is because we’re not afraid to take action on key issues we think are important. Our decision to never build so-called Bonus Buy mechanics into our games is one example. We’ve conducted extensive research that shows both the public and slot players believe Bonus Buys to be an exploitative and unsustainable feature. Can they be extremely profitable? Of course. But we’re aiming at something bigger and longer-term than a GGR boost for the next quarter, as we’ve consistently shown over the last 20 years. Our recent decision not to supply our games to sweepstakes casinos in the US is another example. We firmly believe that these casinos are threatening the fantastic work we’ve seen across the country by regulators to introduce frameworks that provide for security, data and player protection. And we don’t want to play any role in that. At Play’n GO, everything we do is built with data protection and security at its core. We see Trust by Design not only as a framework but as a philosophy. It’s why players choose our 400+ games, why operators rely on us as a partner and why regulators know we take our responsibilities very seriously   To find out more about Play’n GO, please visit www.playngo.com    This article originally ran on 5Star iGaming Media, To read it there, click here .

29 August 2025 – Play’n GO, the world’s leading casino entertainment provider, has been shortlisted in two categories at the prestigious Corporate Star Awards that recognises teams from global industries that are fueling success across ESG (Environmental, Social and Governance) requirements. This marks the second consecutive year that the Swedish gaming giants have been shortlisted. The the company will now rival the likes of Sony, Techex, Irdeto, Allona Fibra and Accedo in the running for the 2025 excellence in ESG reporting award. In the ‘trailblazing carbon reduction’ category, Play’n GO is shortlisted alongside global giants Tata Communications, Sony, the BBC, and Globo, amongst others. Play’n GO is the only company from the global gambling industry shortlisted at these vital awards. The nominations come shortly after Play’n GO released its second annual sustainability report, that provides comprehensive insights into the company's environmental initiatives, social impact, and governance practices, and showcases Play'n GO's commitment to reducing its carbon footprint, promoting diversity and inclusion, and maintaining high ethical standards throughout its operations. The Corporate Star Awards recognises organisations that go above and beyond in their commitment to ESG practices, setting a benchmark for corporate responsibility. Play'n GO's inclusion among the shortlisted companies underscores its position as a global leader in the iGaming industry and its dedication to sustainable business practices. Vanessa Bjorkbacka, Director of CSR at Play’n GO , said: "Our nominations for two corporate star awards is confirmation that our unwavering commitment to sustainability and responsible business practices is leading our industry to a better place. “Environmental sustainability, to choose just one facet, is critically important to everyone at Play’n GO and is increasingly of importance to our customers when choosing partners. This is clearly good for our business, and good for the planet too. We are proud to be leading this movement in the global gaming industry, and this is just the start.” To find out more about working with Play’n GO’s CSR and ESG initiatives, and to view our CSR report, please visit https://www.playngo.com/csr . For more information on the Corporate Star Awards, please visit https://www.corporatestarawards.com/live/en/page/home .

28 August 2025 – Play’n GO reignites its Joker Series with Fire Joker Blitz, a fiery new entry brimming with retro charm and explosive energy. Hot off the back of Fire Joker and Sticky Joker, Play’n GO returns to its iconic Joker Series with Fire Joker Blitz. Set in the radiant Casino Blaze, this 6-reel slot electrifies with nostalgic visuals, surprise features, and the mischievous Fire Joker at its centre. Packed with rapid gameplay and exciting progression mechanics, Fire Joker Blitz is designed to keep players glued to the reels. Fire Joker Blitz brings innovation to the series through immersive elements like Coin Collect and Fire Blitz Mode. These features are tightly woven into the game’s energetic setting, where players feel the tension build through perceived progression and random surprise awards. The Free Spins mechanic turns up the thrill with a dynamic stage system, unlocking bigger rewards with each level. These enhancements create a rewarding experience driven by suspense and momentum. Fans of Play’n GO’s classic Fire Joker will enjoy this electrifying evolution. With its ‘80s arcade aesthetic and fruit machine symbols, Fire Joker Blitz keeps the heart of the original while introducing a fresh layer of gameplay complexity. This is a must-play for fans of Joker vibes and high-impact features. Magnus Wallentin, Games Ambassador at Play'n GO, said: “Our Joker titles are all about pacing and personality, and Fire Joker Blitz brings both in spades. It’s quick, punchy, and full of fiery surprises – everything players love about this series.” Fire Joker Blitz is a sizzling new chapter that blends nostalgia, suspense, and nonstop excitement.

26 August 2025 – Prepare to unearth sparkling treasures as Play’n GO reveals Leprechaun’s Diamond Dig, a new slot brimming with charm and fortune. Players will find themselves deep within lush emerald mines, guided by a charismatic leprechaun who’s exchanged his traditional pot of gold for a pickaxe, minecarts, and a dazzling array of diamonds. Inspired by Irish folklore, Leprechaun’s Diamond Dig sets players off on a quest beneath clover-covered hills, where luck is woven through every facet of gameplay. This enchanting slot delivers dynamic gameplay, elevated by two whimsical minecarts rolling above the reels, capable of scooping up sparkling Diamond symbols and their enticing prizes. Central to the game’s appeal is the Mega Blast feature, activated when both Lucky Minecarts align over a single reel. This sends the carts rushing across all reels, gathering diamonds in an exhilarating flurry of winnings. But fortune truly favours the brave during Free Spins, where Lucky Clovers collected by the carts boost the Mega Blast Multiplier – reaching dazzling heights up to x25 – generating a cascade of treasures. Leprechaun’s Diamond Dig effortlessly continues Play’n GO’s tradition of crafting slots that captivate and entertain. Fans who enjoyed the mystical allure of titles like Moon Princess and Sisters of the Sun will instantly appreciate this playful take on Irish legends, promising immersive gameplay enhanced by vibrant visuals and a lively, charming soundtrack. Magnus Wallentin, Games Ambassador at Play’n GO , commented: “With Leprechaun’s Diamond Dig, we've taken the joy of Irish folklore and enriched it with inventive gameplay. The Lucky Minecarts and Mega Blast Multipliers deliver plenty of excitement, keeping players eager for those memorable moments when fortune strikes.” Players ready to strike gold in an emerald mine full of sparkling diamonds and legendary luck will find Leprechaun’s Diamond Dig a delightful addition to Play’n GO’s acclaimed portfolio.

21 August 2025  – Play’n GO has teamed up with Spinnin’ Records for another high-octane release, Spinnin’ Records Raving Reels . Blending vibrant visuals and progressive gameplay with an electrifying soundtrack from Spinnin’ Sessions, this title invites players to join a globe-trotting rave girl on her rise through four distinct levels of festival madness. Raving Reels delivers far more than just good vibes. Starting as a compact 3x2 slot, the grid expands throughout four levels, each with unique mechanics, symbols and festival locations. Players unlock features including sticky wild re-spins, upgraded bonus chests, and ultimately, a VIP Free Spins round where expanding wilds take centre stage. Each level builds on the last – new music, new symbols, and fresh opportunities to win keep the energy high throughout . Thematically, the game pulsates with colour, sound, and youthful charisma. It’s a love letter to electronic music fans, with nods to Spinnin’ Records’ global brand and its die-hard audience. As with Kiss Reels of Rock  or Def Leppard: Hysteria , Raving Reels  captures the spirit of music-driven slot entertainment while taking a dynamic, level-based progression system to the forefront. Magnus Wallentin, Games Ambassador at Play’n GO, said: “Raving Reels lets players feel the music while chasing progression-based wins. The layered design, evolving soundtrack and festival narrative elevate it beyond the standard spin-and-win formula – it’s a real experience.” With its unique festival-to-festival progression and dynamic visuals, Spinnin' Records Raving Reels  is set to hit the right note with slot fans and EDM lovers alike.

15 August 2025 Mind Matters: Putting Brain Health at the Heart of Global Gaming Policy In June, Play’n GO’s Head of Government Affairs, Shawn Fluharty , a West Virginia state legislator who led the fight within the state to legalise iGaming, joined the G7 Forum on Responsible Gaming and Gambling Policy, the first of three summit-level gatherings that continue at the G20 and United Nations later this year. As the only online supplier invited to these summits, Play’n GO brings frontline experience in safeguarding players to a debate traditionally driven by public-health and academic voices. In this Q&A, Fluharty examines why understanding gambling’s impact on brain health is essential to crafting effective regulations, and how industry participation ensures that policymakers adopt the right prevention tools, intervention strategies and research-backed safeguards for a truly responsible, sustainable gaming future. Why is it important to bring the conversation about gambling’s impact on brain health into high-level forums like the G7, G20 and UN? This marks the first time that the gambling industry has come together with experts who truly understand brain health. Recognising gambling as part of the global economy and treating the regulated sector on par with other industries allows to partner with neuroscientists and public-health specialists on policies that minimise negative impacts. By working together, we can design the smartest, safest frameworks from the outset rather than react after harm occurs. Is the industry considering brain health enough today? Gambling is already one of the most heavily regulated industries, and operators recognise that protecting players is essential to keeping them engaged. Yet, too few companies have reached out to brain-health experts or established truly independent oversight. It’s not enough to rely solely on in-house compliance teams; neutral consultants and academic researchers must be brought in to review real-world data, pinpoint early warning signs and refine safeguards. That external perspective is exactly what the industry needs next. Which research findings or neuroscientific insights should regulators prioritise when drafting new responsible-gaming rules? We’re still assembling a dedicated committee of 12–14 experts, academics, clinicians and data scientists to explore precisely that question. Once funding and research teams are in place, they will produce evidence-based recommendations. Until then, it’s premature to single out specific findings, but our goal is clear: let the data guide the regulatory standards rooted in brain-health science. How does Play’n GO’s frontline perspective on player behaviour inform its product design? Play’n GO prioritises long-term sustainability and player welfare over short-term revenue. By voluntarily excluding predatory features such as direct bonus buys, even though it means leaving money on the table, we ensure our games remain entertaining without exploiting vulnerabilities. This consumer-first mandate, championed by our CEO, Johan Tornqvist, shows that responsible design and business success can go hand in hand. From here, what are the next steps for ensuring that brain-health considerations remain central as global gaming regulation evolves? With regulated gaming now at these tables, the next step is a formal global policy initiative that embeds brain-health criteria into every stage of legislation. Rather than waiting for crises to strike, we will keep experts engaged from day one, mapping out how to prevent harm before it happens and ensuring those preventive measures become a standard part of future regulations.   To find out more about Play’n GO, please visit www.playngo.com    This article originally ran on Focus Gaming News. To read it there, click here .