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Play’n GO strengthens Italian market position with Sisal launch


Italian flag with Play'n GO logo

6 April 2023 – Italy has already proven itself to be a hugely important market for Play’n GO, and this partnership with Sisal is a huge milestone for regulated gambling in the region, as these two iGaming powerhouses have come together at last.


Sisal’s players will now be able to enjoy Play’n GO’s flagship title, Book of Dead as well as Tower Quest, both of which are now available on the platform with more titles to come soon.


The Sisal launch also strengthens Play’n GO’s already fruitful partnership with Flutter Entertainment, whose umbrella Sisal now sits under following their acquisition in December 2021.


Valentina Tripputi, Online Gaming Director, Sisal, added:

"Play'n GO is one of the most important and successful casino providers in the market and we are delighted to announce the beginning of our partnership.
"Their extensive catalogue of innovative and engaging content will allow us to increase our appeal to Italian players and to deliver the best gaming experience to our customers, which will further strengthen Sisal's leadership position and enrich our offer, one of the most comprehensive in the Italian market."

Emilie Zamponi, Regional Director, Southern Europe and LATAM, Play’n GO said:

“Our partnership with Sisal is a hugely exciting one for Play’n GO as it further cements out position as the leading casino entertainment provider in the Italian region.
“This announcement means that Play’n GO now have formal partnerships with the 10 leading operators in Italy, one of the biggest gambling markets in the world. We are very much looking forward to working with Sisal to provide a safe, exciting gaming experience for their players.”

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