Ever wondered how and why we create such epic characters at Play'n GO? Keep reading to see how we take these characters from concept to creation and why we think characters are so important in the future of the iGaming industry.

GOing further than gameplay

In the expansive world of online gaming, the importance of character development often goes overlooked, especially in genres like slot games where gameplay mechanics take centre stage. However, Play'n GO is challenging this notion in the iGaming industry by crafting memorable, compelling characters along with exciting narratives that elevate each title from simply being a fun slot game to an immersive and engaging experience.

Setting a new standard

At Play’n GO, we believe that players deserve so much more than just generic, cookie-cutter titles that offer nothing new. While slot games are designed to be easy to grasp and intuitive, especially compared to many other types of online games, players often still want something new and different when they select another title to try. The disappointment that can arise from choosing a new slot game to play, only to find that it’s offering nothing new compared to the last one that was played, is enough to turn players away from boredom.

This is why our team is dedicated to creating new and exciting gaming experiences with each weekly release, whether it’s a continuation of a popular, established series, or a brand-new IP altogether. We want to set a new standard with each title we release, to keep pushing the quality of online slots forward, and in turn, improve the quality of the iGaming industry as a whole.

A smörgåsbord of characters

From the culinary realms of Slashimi's Chef Jiro Miike to the magical confections of Sweet Alchemy's Candy Witch, Play'n GO’s character roster spans a range of personalities and themes. However, the impact of these characters extends beyond mere aesthetics; they drive player engagement and contribute to each game's unique feel.

To demonstrate the impact that these characters have on fans, let’s first take a look at those that make up the Play’n GO roster.

The legacy of the Wilde Series

Anyone who plays online slot games will have very likely heard of Rich Wilde and his many adventures. Titles such as Rich Wilde and The Book of Dead and Rich Wilde and the Tome of Madness have become iconic games in the world of online slots, with Rich and the rest of the Wilde family becoming familiar faces to players.

Play’n GO's investment in character-driven stories is exemplified by the Wilde series. The audacious adventurer, Rich Wilde, has captured players' imaginations as he explores ancient tombs and forgotten civilisations. His daughter, Cat Wilde, first joined Rich in Rich Wilde and the Shield of Athena, before setting off on her first solo adventure in Cat Wilde and the Doom of Dead. And, more recently, Uncle Gerard stepped foot into the series in Gerard’s Gambit, looking to reclaim the honour of his family name after a life of questionable choices. Each new title continually adds a fresh dynamic and expands the narrative scope of the series. Through these characters, Play'n GO has successfully nurtured a community of fans who eagerly await the next chapter in the Wilde family saga.