55% of Swedish slot players think ‘Bonus Buy’ games should be banned
28 Feb 2024
Exclusive research has shown a majority of Swedish slot players believe Bonus Buy games should be banned. Click here to find out more.
Exclusive Swedish polling conducted by Play’n GO today also reveals overwhelming general public support for the prohibition of Bonus Buy slot games.

28 February 2024 – Play’n GO, the world’s leading casino entertainment provider, has today revealed exclusive polling conducted in Sweden that shows overwhelming support for the prohibition of the controversial slot mechanic featured in ‘Bonus Buy’ games.
The results of a nationally representative survey in Sweden are stark:
Seven out of ten members of the general Swedish public (69%) support changing the regulation to ban ‘Bonus Buy’ games
Incredibly, more than half of Swedish slot players (55%) want the game type prohibited too
Among the respondents who want to see these controversial slot games banned, two-thirds of the public (66%), and more than half of slot players in Sweden (52%), believe ‘Bonus Buy’ games exploit vulnerable gamblers.
Further, nearly two-thirds of slot players themselves (63%) think that ‘Bonus Buy’ games result in higher losses for players.
So called ‘Bonus Buy’ games allow players to buy directly into the bonus or free spins round of a slot game, in many cases for hundreds of times more than their initial stake for a single spin.
The controversial game type is banned by some of the world’s leading regulators including KSA of the Netherlands and the UK Gambling Commission, who reiterated their stance in a reminder to all online casino operators back in January 2020 that stated ‘Gambling products must not actively encourage customers to increase their stake or increase the amount they have decided to gamble.’¹
The findings by Play’n GO also reveal today that Swedish slot players overwhelmingly think that:
changing the regulation to align with the UK and the Netherlands regarding ‘Bonus Buy’ games is the ‘responsible thing to do’ (61%)
a change in the regulation shows that ‘the Swedish government are taking gambling issues seriously (63%)
they would be proud if the gambling regulator prohibited ‘Bonus Buy’ games (53%)