17th May - Play’n GO’s Chief Commercial Officer, Magnus Olsson, delivered a powerful keynote address to hundreds of delegates in New York City at the iGaming Next NYC ‘22 conference.
In a timely intervention following numerous panels discussing the eyewatering cost of player acquisition – especially in North American markets such as New Jersey or Michigan - the focus of Olsson’s talk revolved around how best to use Play’n GO content to focus on retention in regulated markets and the true cost of supporting too many suppliers.
The content from iGaming Next NYC ‘22 originally appeared on iGaming Next’s official YouTube channel and is available here.
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