How we create an immersive game story

Game narrative

What’s better than a good story?

The plot can ruin a game, or take it to the next level. So we need to create one that we can relate to, and one that we can get lost in. That’s what we aim to do with our online slots – aim to tell a good story, one that everyone can enjoy time and time again.

If you want to know more about the plot points in our story-making process, get out your pen and paper… This is going to be good.


OK so first thing’s first, we need to build a world that our characters can live in and players can become immersed in. Sounds easy enough right?


Creating the environment isn’t just about the characters, it’s a crucial component in building an atmosphere that will immerse players in a virtual reality; a chance to escape from their world into someone else’s. Whether we’re standing at the gates of Mount Olympus hidden high in the clouds or peeking at a Wonderland at the bottom of the rabbit hole, the environment has to be believable, else what’s the point?

In our games the backgrounds tend to be static and change depending on how the game plays out. Take Merlin and the Ice Queen Morgana, we start outside of the castle in the blistering cold, which not only shows us where we are located but gives us an insight into how the character Morgana feels – jealous, bitter and rejected.

As the game progresses we enter the castle to find Morgana waiting, it’s cold despite being inside and bare stone architecture shows the detachment and isolation that Morgana feels.

Merlin and the Ice Queen Morgana

This simple change of backgrounds divulges so much information not only about where we are geographically but where our characters are emotionally.


So what came first the story or the character? It’s very much a chicken and the egg situation… Or is it?

We’re inclined to say no. You simply can’t have a game narrative without a character. There are several types of character that we can use within the narrative. We’ve got the protagonist, antagonist, secondary, foil and a couple of others – each play a vital role in the story. Let’s break down the two main ones that you’ll find in our games.

The protagonist

The hero of our piece. Make no mistake, this doesn’t necessarily mean that this character is a ‘good guy’, these characters should have flaws that they need to overcome in their story – if they’re perfect there’s no room for growth or progression.

Take Loki for example, in Tales of Asgard: Loki’s Fortune, even though Loki is seen as the protagonist… We know, we know, we can hear you saying, but Loki is a bad guy right? Surely he’s more of an antagonist?

Well, you’re right in that his aim to overthrow his father Odin to take the throne of Asgard is… pretty hostile. But is this because he’s a ‘baddie’? We think its more that he’s altruistic – in his mind he has the right to the thrown and his jealously of his father’s affection for Thor has forced him down a more vengeful path.

Yet in Tales of Asgard: Freya’s Wedding, we see Loki team up with Thor to save their sister, Freya from taking the Ice King, Thryms as her betroved, which is a pretty dare we say nice thing to do. His selflessness shines through in his attempts to save his sibling and his loyalty to Asgard in returning Mjölnir to its rightful place.

The antagonist

An adversary to the protagonist, the antagonist is usually the ‘baddie’ of the story. Their intentions are less than honourable to say the least, they seek out trouble and insist on stopping the protagonist from achieving their potential. To sum up, they’re pretty mean.

One of our fave antagonists amongst our game characters is the femme fatale in our Charlie Chance series, who appears as either the She Devil and Cleopatra.

The game art in this series was inspired by the infamous Betty Boop character by Max Fleischer, this cartoon art style lends itself beautifully to the narrative and characters as it evokes a bewitching yet eerie feel which is typical of the femme fatale character. Both Cleopatra and the She Devil are depicted in literature as enchantresses who use their beauty to entrap unsuspecting men, and unfortunately in this case, that man is Charlie Chance.

Charlie Chance and the Curse of Cleopatra

A mix of vices and virtues make for a well-rounded character as overcoming their flaws progresses the plot, shows growth and fixes broken relationships.


As time goes on, feature developments create new ways to immerse players into our stories, characters, and the pure entertainment of our games.