Play’n GO partners with Gaming Media Group to enter the Danish gaming market

Play'n GO, a leading system and game application developer, has signed an agreement to provide Gaming Media Group of the UK with its E-gaming Platform - EGP. With a complete and comprehensive back-office administration toolkit, it will form the foundation for Gaming Media Group in its plans to launch a new gaming site in the soon-to-be regulated Danish gaming market.
Gaming products from multiple suppliers covering poker, casino and sportsbetting - will all be integrated with the Play'n GO E-gaming Platform alongside Play'n GO's own suite of Flash Casino games. The Platform and the various systems integrated are well adapted to meet all Danish requirements.

"We are honoured to deliver our solid E-gaming Platform to Gaming Media Group," says Martin Zettergren, Vice President of Products at Play'n GO. "Our applications are vigorously tested for performance and reliability to live up to the stringent regulations imposed by the national gaming authorities in Europe and beyond."

Gaming Media Group currently operates a leading pan European gaming site (PokerHeaven.com) as well as the leading Danish poker brand MermaidPoker.com, and soon to launch MermaidBet.dk and HeavenBet.com. The Group also operates the Poker Channel broadcasting to over 30 million TV households across Europe. CEO Crispin Nieboer explains, "The opening Danish Market is a tremendous opportunity for our group. We were naturally discerning in our choice to cooperate with Play'n GO. Their games are excellent; their back-office management tool efficient and adaptable; and they have a keen understanding of the tough requirements demanded of responsible gaming operators in regulated markets."

The Gaming Administration Toolkit (GAT) from Play'n GO is a comprehensive back-office system designed to help clients such as Gaming Media Group stay on top of their complex operations. Operators can log in to the easy-to-use GAT interface to perform key administrative duties, including the management of customer and affiliate information, marketing, game configuration and the operation of a responsible gaming programme – often an important consideration of gaming authorities in regulated jurisdictions.

"At Play'n GO, we equip our clients with control and flexibility," says Zettergren. "Our games and other systems are designed for easy integration, and our EGP gives clients like Gaming Media the flexibility to expand by incorporating only the finest of games, even when – perish the thought – those games might originate from vendors other than Play'n GO!"

Play'n GO is a gaming specialist and leading developer of smart systems and content especially designed for performance on mobile phones, tablets, game terminals and websites. Play'n GO independent E-gaming Platform – EGP delivered with a complete and comprehensive back-office gives operators a unique foundation to tailor their offerings. Play'n GO is a trusted business partner, ensuring its clients are equipped with superior back-office administration tools for surveillance & marketing in addition to premium gaming content that fun-seeking players can enjoy virtually anywhere; Just click PLAY and GO!

For more information, please contact:
Robert Skogh
Business development Director
Phone: 46 70 931 4370

Johan Törnqvist
Chief Executive Officer
Phone: 46 470 70 66 70



Play’n GO Roar into 2019 with Raging Rex

Play’n GO Roar into 2019 with Raging Rex

The first Play’n GO slot release of 2019 has arrived, a prehistoric adventure titled Raging Rex! A...

Read More >
Play’n GO throws players a Gran Fiesta with launch of Grim Muerto

Play’n GO throws players a Gran Fiesta with launch of Grim Muerto

Players will join a hauntingly handsome mariachi band to celebrate the Day of the Dead in Grim Muert...

Read More >
Play’n GO acquires Romanian gaming licence

Play’n GO acquires Romanian gaming licence

Leading table game and slots specialist Play’n GO has been awarded a class two licence from the Rom...

Read More >


Metro Play, the ultimate urban mobile gaming destination, owned by dmg media and sister brand to the...

Read More >
Play’n GO Launch Blazing New Title

Play’n GO Launch Blazing New Title

Leading casino supplier Play’n GO today announced the release of their latest slot title Dragon Mai...

Read More >
Play’n GO are Going to Rome!

Play’n GO are Going to Rome!

We’re going to be at Enada in Rome this October and it promises to be an amazing event!

Read More >





  • Recent
  • Popular
  • Another Historic Release from Play’n GO!

    Another Historic Release from Play’n GO!

    Play’n GO have today released their latest slot title, Queen’s Day Tilt.Based on the Accession Day Tilts started under the reign of Queen Elizabeth I, the game is based around the fun and festivitie...
  • Play’n GO Show Certified Excellence!

    Play’n GO Show Certified Excellence!

    Play’n GO are consolidating their reputation as the supplier of choice for regulated markets, as they announce their most recent certifications and their plans for new markets.Already offering conten...
  • Play’n GO Scoop IGA Awards

    Play’n GO Scoop IGA Awards

    Slot specialist Play’n GO were present at the International Gaming Awards last night as they picked up an award for their work in the industry over the last twelve months.The black-tie event, current...
  • Royal Casino.dk case study

    Royal Casino.dk case study

    After 28 years of operating land-based casino operations in Denmark, the RoyalCasino Group teamed up with experienced online execs and online casino RoyalCasino.dk was launched. Within just three year...