We’ve Gone Global with Codere
We’re happy to announce our partnership with multinational Spanish operator Codere. Codere will now offer our extensive library of content in all markets where we both have a presence.
The first game launches will take place in key markets such as Mexico and Colombia, followed by a second phase of release around Latin America and Europe.
Salo Leder, Digital Operations Manager at Codere, spoke about the new partnership:
“We have a very ambitious growth plan, and it is vital to be able to count on high-performance, creative content such as that offered by Play'n GO. In Play´n GO we see a content provider that has invested in being fully certified in each regulated market they enter into, and this facilitates a more fluid and joint expansion into new territories, as they open up. "
Our CEO, Johan Törnqvist also spoke about the deal:
“Codere is a very innovative company that seeks to grow in both mature and emerging markets, and Latin America is a priority for them. Their ambitions and vision match our own, making them a great partner to build a global relationship with. We are very excited to start this partnership and share our games with all the loyal players that Codere has in the region.”
It’s another exciting development in what has been a great year at Play’n GO!